Job description
The Manager role at Enigma Media ensures the day to day operations of each of their client accounts runs smoothly and effectively. You will manage everything on the media plan – the strategy, planning, buying, trafficking, reporting and invoicing. Digital media knowledge is essential! The role will be 50/50 traditional/digital so knowledge and experience across all media channels will be a huge plus.
The Manager should be able to deliver on a client’s communication tasks by analysing the audience, their behaviours and media consumption and recommending the right mix of channels, with the ability to make a recommendation based on stations, sessions, durations, formats and placements, at the right weights and frequency. The Manager should have a solid understanding of media research and buying tools, using these to help make clear and concise media recommendations to clients.
Your roles and responsibilities:
- Manages workflow and resource allocation within their team
- Drives a collaborative approach with all Enigma departments including Account Service and Creative to develop best in class media / creative solutions
- Ensures relationships between the team and media owners are strong and resolves any issues quickly
- High level of presentation skills will be required for the role with the ability to present work confidently in formal meetings
- Manages all elements required from communications / media recommendations, channel recommendation to implementation / best in class media schedules
- A strong understanding of all media channels including digital
- A thorough understanding of media research tools – especially Roy Morgan Asteroid and Helix Persona Mapping
- A thorough understanding of media buying tools – especially BMD
- A thorough understanding of digital media software – eg Google Marketing Platform, Facebook Ads manager, Google Analytics and Datorama
- 100% proficiency and accuracy with the financials, budget controls, account queries, loading, proformas and material allocation
