Dom Hickey joins Enigma as Chief Strategy Officer
Leading the next evolution of Enigma’s art and science of Unignorability.
Hickey will head the agency’s Central Intelligence division — the strategic engine uniting brand, creative, CX, connections, and media — as Enigma continues to expand its integrated “art and science of Unignorability” offering across Australia.
“Enigma is a 30-year-old challenger brand with huge ambition, and Lisa’s vision and investment for what’s next are super compelling in a market where many are running scared. With their strong regional heritage, Enigma has a deep understanding of real Australians. I’m excited about leading a department that continuously deepens this understanding and so enables us to connect our clients’ brands with their audiences in unignorably meaningful ways.”