AdNews Forecast: Justin Ladmore Calls Time on Black Box Media
Adnews Australia’s Forecast 2026 has landed. And our Chief Media Officer, Justin Ladmore, has a clear message for the year ahead.
2026 will reward media agencies who lead with strategy, not just systems. Clients want more than black box optimisation. They want partners who can explain the why, map attention to outcomes, and solve real business problems with media thinking that holds up across the full journey.
It’s a reminder that while automation keeps improving, it’s human judgement that helps marketers make sense of it all. Curious, accountable, unafraid to dig into the hard questions.
That’s what 2026 will demand.