Altogether

Power, Water, Data, Altogether

As a new entity, we developed a name and brand that brings to life the communal power and all-encompassing nature of the group’s multi-utility solutions. The identity was made to feel bright, welcoming, community-driven and innovative – challenging the status quo of traditional energy companies.

Research

Brand strategy

Naming

Brand architecture

Identity

Tone of voice

Copywriting

Motion design

Guidelines

Roll-out