Contentious Character

How to start a contentious conversation

We encouraged drinkers to ‘Raise a Glass and Ruffle Some Feathers’, and the brand's visual expression drew cues from the craft beer category, appealing to the emerging creative Canberra tourist.

We commissioned an illustrator to interpret this idea of debate into a brand crest, positioning Contentious Character distinctly from the local winemaking brands. Thus, the brand’s communications platform is interactive and engaging – encouraging positive discussion and debate.

Brand strategy

Identity

Tone of voice

Copywriting

Photography

Illustration

Video

Social assets

Roll-out