Frasers Property

Welcome to the Great Indoors

With a past life as a functioning brick mine east of Melbourne, Burwood Brickworks sat dormant since 1999. Years later, Frasers Property acquired the site and transformed it into the most sustainable shopping centre in the world. In contrast to the artificially lit, air conditioned environments that typify local centres, Burwood Brickworks employs smart design to reduce energy consumption, harnessing natural ventilation and light.

Brand Identity

Key Messaging

Brand Rollout

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