Ironbark Distillery

Crafting World Beating Gins

Gin is having a moment, the market flooded by new brands attracting younger drinkers by resorting to fancy botanicals and flavours.

Ironbark’s having none of it. This is an award-winning gin that perfects the fundamentals rather than masking it with gimmicks. As Real As It Gets talks to both the raw the honesty of product and the people behind it, allowing for the down-to-earth Australian character to shine through.

Working with an existing logo, we built out the brand identity, language, photography and content assets to help Halewood take this authentic Australian brand to a receptive global market.

Brand strategy


Tone of voice




Launch communications

Trade marketing