Can chemistry transform a business? Ken Oath.
Outsized and outspent by larger competitors in a category defined by range, availability, and price, we needed to create the right chemistry with tradies in order to grow market share whilst maintaining price premium.
To demonstrate the added value of partnering with Kennards Hire, our strategy was to make Kennards synonymous with outstanding customer service. With a brand platform that captured the hearts and minds of tradies and galvanised an entire organisation to continue to live and breathe it.
KEN OATH. A brand idea that celebrates the company’s obsession with “making the job easy”. The KEN OATH commitment to customers was designed to become part of the industry vernacular (internally and externally) as the epitome of the distinctly-Kennards service experience. A fully integrated campaign featuring our brand spokesman, Ken, and a suite of distinctive brand assets to drive consistency and cut through.
Did it shift the dial in business and brand results? Ken Oath it did. 100% Consideration for tradies and +37% increased business revenue (48% above target).