Kennards Hire

Enigma created a simple and powerful brand platform for Kennards that captures their ambition to deliver Australia and New Zealand’s best Customer Service experience. The Ken Oath idea successfully captures the Kennards promise in two simple words. Launching its second iteration in early 2022, the campaign has been wildly successful, The TVCs, billboards, social are widely shared. The fact that there’s over 150,000 Ken Oath bumper stickers proudly adorning customers utes, trucks and machinery shows just how popular the campaign idea is. And the in-store and internal comms prove how a strong idea can be embraced by an entire business. And we’re only just beginning.