Distilling a unique coastal chemistry

Post COVID, moving away from the Novotel branding and elevating into the ACCOR groups MGallery collection, Manly Pacific’s makeover into a 5-star destination required a brand refresh and reimagining for the luxury market.

The opportunity was for Manly Pacific to inspire a renewed love of the unique story of Manly. Influenced by local spirit and the romance of Manly’s iconic heritage, our brand idea was simply expressed as ‘Pure Manly’.

The design brief was ‘luxe modern beach house’, inspiring a soft contemporary palette aligned to the colours of the coast, sunsets, sea, and sky. The visual elements combine to create a sense of escapism across the brand experience.