Distilling a unique coastal chemistry

Manly Pacific
Manly Pacific
Brand Strategy
Brand Identity
Verbal Identity

Post COVID, moving away from the Novotel branding and elevating into the ACCOR groups MGallery collection, Manly Pacific’s makeover into a 5-star destination required a brand refresh and reimagining for the luxury market.

The opportunity was for Manly Pacific to inspire a renewed love of the unique story of Manly. Influenced by local spirit and the romance of Manly’s iconic heritage, our brand idea was simply expressed as ‘Pure Manly’.

The design brief was ‘luxe modern beach house’, inspiring a soft contemporary palette aligned to the colours of the coast, sunsets, sea, and sky. The visual elements combine to create a sense of escapism across the brand experience.

We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW and QLD. We pay our respects to Elders past, present and emerging, and acknowledge the Aboriginal and Torres Strait Islander people who contributed to the development of this website. We advise this website may contain images, voices or names of deceased persons in photographs, film, audio recordings or historical content.