Melanoma Institute Australia

Stop the Spread

Stop the Spread is a digital outdoor campaign that demonstrates how every donation gets real results, in real time.

The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go.

The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there.

Created by Disciple, now part of the Enigma team.