Bringing cultures closer together

Enigma’s brand project for Worimi Lands Council’s Murrook Culture Centre was a hands-on and collaborative process of particular importance to bring to life their mission that states “By telling our truth, and uniting as one people, we will ensure cultural change and a better future for all Australians.” The new visual identity idea is based on the idea of connection. This fresh and contemporary look and feel portrays Murrook as a brand that's connected to the land and, like the very earth itself, constantly in flux. A brand that’s constantly evolving and will let us make old, familiar stories have new, exciting chapters.

Brand strategy

Brand architecture


Tone of voice


Motion design

Digital design