Enigma creates advertising built on smart strategy and key insights and delivers it in fresh, engaging and interesting ways. Our people are some of the best in the business and our service is second-to-one.
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Harness the potential of your brand with Enigma’s specialist design team. Ambitious strategy paves the way for idea-driven identity systems and execution, beautifully conceived for consistency and adaptability.
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Enigma media is an accredited national agency providing strategy, planning, buying and audience analysis. We’re also channel agnostic. Amen.
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To overcome the fact that Newcastle Permanent was losing relevance with a younger regional audience we re-imagined the entire brand - creating the new platform ‘Surprisingly Good Local Banking’ that would aim to make people think “I wouldn’t have expected that from The Perm”.
This was expressed through the line as “Not Bad” – our humble, under-stated commentary on even the most amazing things by simply saying “Not Bad”.
Enigma creates advertising built on smart strategy and key insights and delivers it in fresh, engaging and interesting ways. Our people are some of the best in the business and our service is second-to-one.
Find out more
Harness the potential of your brand with Enigma’s specialist design team. Ambitious strategy paves the way for idea-driven identity systems and execution, beautifully conceived for consistency and adaptability.
Find out more
Enigma media is an accredited national agency providing strategy, planning, buying and audience analysis. We’re also channel agnostic. Amen.
Find out more