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Advertising

Enigma creates advertising built on smart strategy and key insights and delivers it in fresh, engaging and interesting ways. Our people are some of the best in the business and our service is second-to-one.

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Brand

Harness the potential of your brand with Enigma’s specialist design team. Ambitious strategy paves the way for idea-driven identity systems and execution, beautifully conceived for consistency and adaptability.

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Media

Enigma media is an accredited national agency providing strategy, planning, buying and audience analysis. We’re also channel agnostic. Amen.

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Newcastle Permanent

Not Bad

To overcome the fact that Newcastle Permanent was losing relevance with a younger regional audience we re-imagined the entire brand - creating the new platform ‘Surprisingly Good Local Banking’ that would aim to make people think “I wouldn’t have expected that from The Perm”.

This was expressed through the line as “Not Bad” – our humble, under-stated commentary on even the most amazing things by simply saying “Not Bad”.

Research

Brand strategy

Identity

Tone of voice

Copywriting

Motion design

Marketing assets

Guidelines

Three areas of specialty.
One shared instinct – Growth.

Advertising

Enigma creates advertising built on smart strategy and key insights and delivers it in fresh, engaging and interesting ways. Our people are some of the best in the business and our service is second-to-one.

Find out more

Brand

Harness the potential of your brand with Enigma’s specialist design team. Ambitious strategy paves the way for idea-driven identity systems and execution, beautifully conceived for consistency and adaptability.

Find out more

Media

Enigma media is an accredited national agency providing strategy, planning, buying and audience analysis. We’re also channel agnostic. Amen.

Find out more

Sydney

Eora Nation

Chris Laws

Managing Director

+61 2 8303 5501

chris@enigma.net.au

Level 1, 85 Commonwealth Street
Surry Hills NSW 2010

Newcastle

Awabakal Country

Peter Chapman

Managing Director

+61 2 4926 4999

peterc@enigma.net.au

Ground Floor 21 Bolton Street
Newcastle NSW 2300

Brisbane

Yuggera Country

Leisa Cameron

Managing Director

+61 4 1148 4994

leisa@enigma.net.au

59 Doggett Street
Newstead QLD 4006

Enigma acknowledges the Traditional Custodians of the lands on which we operate. We respectfully acknowledge Aboriginal and Torres Strait Islander peoples throughout Australia and their continuing cultures, communities, and connections to land. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today and all First Nations peoples of the world.

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