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“Check yo self” is a colloquial phrase used by the target audience often, but not usually in relation to a serious message such as getting health check ups.

This spin on the humorous phrase gave us our engaging hook and acted as a great platform for the Check-Up series to launch from.
We used the Knights and Tigers players in a humorous way also, ensuring the serious message was delivered by The Chief, with the “reprieve” coming from the players. The cuts between these two scenarios leant us to maintain engagement and ensure the health check-up message was watched, and not skipped.