Newcastle Permanent Building Society

CreativeStrategyMediaBrand
Written By Oliver Bates

Evergreen Product Campaign

Challenge

Our objective was to develop an organising idea that would convert consideration into action. Encouraging more people to switch from big 4 and choose Newcastle Permanent as their main financial institution

Strategy

Our organising idea positioned Newcastle Permanent as a driving force behind local progress. Whilst capturing the awarded product and service offering of the bank.

Creative

Creatively we needed to link the NPBS award-winning local team and products as a way for customers to thrive. To help them move forward. To help them get ahead. Enjoy the feeling of moving forward with your financial goals. Because it feels good to get ahead.

The idea was brought to life through a connected campaign across TV, Radio, Social, OOH and Digital… and we’re just getting started.

Results

The campaign has been in market for just over a month now. Whilst it’s early days we are seeing great results and a full analysis will take place after 3 months in market.

Client

  • Newcastle Permanent Building Society

Project

  • Evergreen Product Campaign

Expertise

  • Creative

  • Strategy

  • Brand Design

  • Media

  • Full Service

  • Production

 

Have a similar project? Contact our team

Oliver Bates
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