Oxford Properties Group

A Global Leader in Real Estate

Oxford is a global property giant working across all asset classes. Collaborating with stakeholders across four continents, we defined a brand strategy focused on Oxford’s long-range, community-building view on property investment, development and management.

At the heart of the identity system is a series of illustrations and animations inspired by the intersection of built environments and human form, which turns places into meaningful communities. Confident typography and language works in flexible layouts to stretch across corporate, commercial, retail, industrial and residential uses, and from corporate applications to placemaking events.

Research

Brand strategy

Brand architecture

Identity

Tone of voice

Copywriting

Motion design

Video

Guideline

Roll-out