The University of Newcastle

Here Here

Enigma recently launch a new brand campaign for The University of Newcastle which will forever revolutionise the way Universities tell their stories.

We developed a unique storytelling ecosystem which has paid, earned and owned media integration at the heart of its creative approach - bringing brand, corporate comms, creative, digital and marketing together.

Our campaign launched with three emotional stories: preserving Indigenous languages, saving our endangered frogs and tackling concussion in sport. We built an ecosystem of tailored brand assets around each story: digital marketing, advertising, media, social, podcasts.